Integrated Guest Feedback and Messaging
Close the Loop from Issue to Insight
Guest service doesn’t end with issue resolution — it ends when the guest feels heard. Unifocus connects its service platform with guest messaging tools and survey data, giving hotels the ability to respond in real time, personalize recovery, and measure impact long after the problem is solved.
By integrating guest communication and feedback into service workflows, your teams can prevent bad reviews, improve loyalty, and continuously elevate the guest experience.

Respond in Real Time, Directly From the Service Platform
Guest Communication Integration
Unifocus integrates with leading guest messaging systems (text, chat, and voice platforms) to enable direct, timely communication with guests when issues are logged or resolved.
Capabilities Include:
- Auto-notify guests when a request is completed
- Send updates during long or multi-touch resolutions
- Personalize responses based on guest history
- Escalate unresolved messaging threads to supervisors
- Route guest messages directly into the Glitch platform
Why It Matters:
Keeps guests informed, reassured, and engaged — before they reach the front desk with a complaint.

Connect Post-Stay Surveys to Operational Activity
Survey Integration with Unifocus Feedback Platform
When surveys are powered by Unifocus (or integrated with third-party platforms), you can connect guest feedback directly to specific service events.
Features:
- View Glitch history for guests who leave low scores
- Flag feedback with no corresponding service issue (missed opportunity)
- Correlate resolution times to satisfaction trends
- Identify which recovery actions improved sentiment
Benefits:
- Pinpoint where service recovery worked — or failed
- Feed operational data into experience management
- Improve frontline response by coaching with real guest outcomes
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Let Guest Sentiment Trigger Operational Follow-Up
Feedback-to-Action Automation
In addition to analyzing trends, Unifocus enables direct follow-up actions from survey feedback.
Automation Options:
- Auto-generate a service ticket for flagged survey comments
- Escalate critical guest complaints to hotel leadership
- Trigger task reassignments for re-clean, inspection, or call-back
- Route data to training or HR teams for coaching

See the Full Story — From Glitch to Guest Score
Reporting Across Operations and Experience
Because survey and service data live in the same platform, Unifocus reporting shows the impact of operational performance on guest experience.
Sample Reports:
- % of low-score guests with unresolved Glitch tickets
- Resolution quality vs. satisfaction improvement
- Repeat complaints per guest, department, or issue type
- Top drivers of negative and positive survey sentiment

Roll Up Service Trends Across Hotels, Brands, and Regions
Multi-Property and Enterprise Reporting
For management companies and corporate teams, Unifocus offers cross-property dashboards with benchmarking, drill-downs, and exportable summaries.
Enterprise Reporting Tools:
- Compare SLA compliance across regions
- Track brand-wide escalation or service trends
- Export data for brand audits or board reporting
- Share best practices between high- and low-performing sites

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Frequently Asked Questions
Unifocus connects with leading guest messaging platforms—SMS, chat, and voice—to allow hotels to communicate with guests in real time during service issue resolution. Staff can automatically notify guests when requests are completed, provide updates on delays, and personalize communication based on guest history—all without leaving the Unifocus platform.
Yes. When surveys are powered by Unifocus or integrated from third-party platforms, feedback can be traced directly to service events such as glitches, maintenance requests, or housekeeping delays. This lets managers see the full context of guest satisfaction and pinpoint which service actions impacted sentiment.
Unifocus flags survey responses where no corresponding service ticket exists—highlighting missed opportunities for proactive resolution. This allows managers to investigate silent dissatisfaction, coach staff, and tighten issue tracking practices to prevent future oversights.
Unifocus allows automation of follow-up actions such as generating service tickets from flagged survey comments, escalating complaints to leadership, scheduling re-cleans or inspections, and routing feedback to HR or training teams. This turns insights into direct operational improvements.
By connecting messaging, service, and feedback data, Unifocus helps hotels close the loop with guests through personalized follow-up. Staff can acknowledge dissatisfaction, respond in-app, and take corrective action while capturing all activity in one platform—supporting accountability and improved guest relationships.
Unifocus combines operational and guest experience data into unified reports. Managers can view metrics such as the percentage of low-score guests with unresolved issues, repeat complaints by department, and sentiment trends tied to resolution speed—supporting data-driven service improvements.

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