Integrated Guest Feedback and Messaging

Close the Loop from Issue to Insight

Guest service doesn’t end with issue resolution — it ends when the guest feels heard. Unifocus connects its service platform with guest messaging tools and survey data, giving hotels the ability to respond in real time, personalize recovery, and measure impact long after the problem is solved. 

By integrating guest communication and feedback into service workflows, your teams can prevent bad reviews, improve loyalty, and continuously elevate the guest experience. 

Integrated Guest Feedback & Messaging

Respond in Real Time, Directly From the Service Platform

Guest Communication Integration

Unifocus integrates with leading guest messaging systems (text, chat, and voice platforms) to enable direct, timely communication with guests when issues are logged or resolved. 

Capabilities Include: 

  • Auto-notify guests when a request is completed 
  • Send updates during long or multi-touch resolutions 
  • Personalize responses based on guest history 
  • Escalate unresolved messaging threads to supervisors 
  • Route guest messages directly into the Glitch platform 

Why It Matters: 
Keeps guests informed, reassured, and engaged — before they reach the front desk with a complaint. 

Guest Communication Integration

Connect Post-Stay Surveys to Operational Activity

Survey Integration with Unifocus Feedback Platform

When surveys are powered by Unifocus (or integrated with third-party platforms), you can connect guest feedback directly to specific service events. 

Features:

  • View Glitch history for guests who leave low scores 
  • Flag feedback with no corresponding service issue (missed opportunity) 
  • Correlate resolution times to satisfaction trends 
  • Identify which recovery actions improved sentiment 

Benefits:

  • Pinpoint where service recovery worked — or failed 
  • Feed operational data into experience management 
  • Improve frontline response by coaching with real guest outcomes 
Survey Integration

Let Guest Sentiment Trigger Operational Follow-Up

Feedback-to-Action Automation

In addition to analyzing trends, Unifocus enables direct follow-up actions from survey feedback. 

Automation Options: 

  • Auto-generate a service ticket for flagged survey comments 
  • Escalate critical guest complaints to hotel leadership 
  • Trigger task reassignments for re-clean, inspection, or call-back 
  • Route data to training or HR teams for coaching 
Feedback to Action Automation

See the Full Story — From Glitch to Guest Score

Reporting Across Operations and Experience

Because survey and service data live in the same platform, Unifocus reporting shows the impact of operational performance on guest experience. 

Sample Reports: 

  • % of low-score guests with unresolved Glitch tickets 
  • Resolution quality vs. satisfaction improvement 
  • Repeat complaints per guest, department, or issue type 
  • Top drivers of negative and positive survey sentiment 
Reporting Across Operations & Experience

Roll Up Service Trends Across Hotels, Brands, and Regions

Multi-Property and Enterprise Reporting

For management companies and corporate teams, Unifocus offers cross-property dashboards with benchmarking, drill-downs, and exportable summaries. 

Enterprise Reporting Tools: 

  • Compare SLA compliance across regions 
  • Track brand-wide escalation or service trends 
  • Export data for brand audits or board reporting 
  • Share best practices between high- and low-performing sites 
Mutli-property & Enterprise Reporting

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Whether you're managing a luxury resort, urban hotel, or multi-brand portfolio, Unifocus adapts to your needs. Start with one module or implement the full suite — and grow from there.

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Frequently Asked Questions

How does Unifocus integrate guest messaging into service workflows?
Why is real-time guest communication important in hotel operations?
Can guest feedback from surveys be linked to specific service issues?
How does Unifocus help identify missed service opportunities from guest feedback?
What types of operational follow-up can be automated from guest surveys?
How does Unifocus improve hotel service recovery processes?
What kind of reports can Unifocus generate from guest feedback and service data?
Can Unifocus support guest feedback tracking across multiple hotel properties?
How does integrated feedback and messaging prevent negative hotel reviews?
How does Unifocus contribute to a better overall guest experience?

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