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Vail Resorts Hospitality Secures Competitive Edge with Meeting Planner Feedback System

Written by Unifocus | Jul 31, 2013 12:00:00 AM

Vail Resorts Hospitality is maximizing their guests’ experience with the use of UniFocus’ survey designed specifically for meeting/event planners.  Each meeting is unique, and Vail Resorts is committed to delivering a successful experience for them.  MEETINGScope gives managers and executives an in-depth look into what is most valued by planners in the meetings and events industry.  One of Vail Resorts’ core values is exemplary service, alongside their mission to deliver an experience of a lifetime to their guests and employees alike. Clearly recognizing each customer interaction is an opportunity to maximize relationships with meeting planners, which is crucial to maintain a competitive advantage.

 

“We do our best to ensure we’ve taken care of every last detail to ensure our guests’ experiences with us are memorable,” says Shawn Dixon, Corporate Operations Manager for Vail Resorts Hospitality.  

 

This proactive approach and partnership with UniFocus has a very positive impact on guest loyalty thereby minimizing revenues at risk. This unique product streamlines communication, empowering managers to clearly understand and focus on the areas each team is excelling in or need to improve upon through training. 

The dynamic dashboard graphics display a corporate roll up, which allows leadership to quickly view aggregate data of all their properties, displaying key business drivers for better strategic planning.  >MEETINGScope provides users the ability to customize and slice the data by category, such as by region, department, market segment or individual property ranking showcasing historical trending and benchmarking to overall company rating.

 

“UniFocus’ expertise in meetings and events, the great price point, and superiority of the product fit our needs. UniFocus has been out front with its technology, and providing great business tools to track the meeting planner’s reviews effectively and efficiently,” Dixon continues. “Lastly, UniFocus has a great reputation for customer support. They have a very knowledgeable team, and are truly partners in our business venture. They are an outstanding team to work with through the on boarding of new systems for our employees.”

 

“Our business partnership with Vail Resorts Hospitality continues to gain traction as both our growing companies focus our efforts in the meetings and events business,” adds Mark Heymann, President and CEO of UniFocus. “UniFocus’ MEETINGScope gives venue providers key trending metrics and a simple drill down for details about the service experience and how they can better manage the entire meeting from initial contact to event delivery. This knowledge enables them to ramp up service levels, earn meeting planners’ loyalty, and literally keeps business from walking away.  Its design also helps operators close more business as our database highlights key issues for specific meeting planners, thereby enabling the property team to ensure they address any service issues that may be a hot button for the planner.”

 

Vail Resorts Hospitality (VRH), a division of Vail Resorts, is made of a diverse collection of lodging, property management, golf, and transportation and event entities. RockResorts features luxury lodging options. VRH offers property management and vacation rental options with accommodations ranging from studios to private homes. In addition Vail Resorts Hospitality also offers options include everything from ski-in/ski-out hotels and convenient village condos, to secluded multi-bedroom residences and golf course-lined townhouses. And award-winning Conference Center features destination meetings and events facilities that are unrivaled.