June 30, 2016 - UniFocus is pleased to announce that Radisson Hotel Salt Lake City Downtown has added MEETINGScope, a survey system specifically designed for event feedback, to improve and grow their meetings and events business. MEETINGScope builds historical information used for marketing, increasing intent to recommend and return, and proactively meeting planners’ needs based on past experiences. It was chosen by the hotel because of the robust reporting and analytics that set it apart from other feedback mechanisms.
“Based on past, successful experiences with UniFocus’ MEETINGScope, we chose to add the tool to our property in order to ensure superior service and forge successful relationships between our hotel and meeting planners,” said Marion Neversummer, Director of Sales at Radisson Salt Lake City Downtown. “We feel that MEETINGScope offers the best analytics that will help us grow our meetings business.”
UniFocus' innovative meeting planner solution uncovers how planners perceive their experience from contract through planning, on event day, and post event. MEETINGScope’s web-based survey technology and Survey Response System (SRS), which emails personalized responses to feedback, are essential to successfully managing the relationship between a meeting planner and the hotel or convention center and growing the property’s meetings and events business.
“We’re thrilled to be working with Radisson Salt Lake City Downtown to grow their meetings business with better intelligence,” said UniFocus founding partner and CEO Mark Heymann. “We’re confident that MEETINGScope will evolve their meeting business to its maximum potential by making their time and financial resources more efficient.”
