Holiday Isle Resort and Marina Selects GUESTScope™

Dallas, January 25, 2011 - UniFocus today announced that Holiday Isle Resort and Marina in Islamorada, the Florida Keys’ legendary destination, has selected the company’s GUESTScope for its facilities.

“We are pleased to announce our selection of GUESTScope for our facilities at Holiday Isle Resort and Marina,” said Bob Van Bergen, Managing Director. “We believe this is the perfect escape in the Florida Keys, and GUESTScope was chosen because this system can let us know if we’re meeting guest expectations. Best of all, we can also know what critical issues have the most impact upon their intent to return or recommend.

“I have been using GUESTScope for a number of years at a number of properties,” continued Van Bergen. “I believe this product is the best in its class for gathering meaningful information about your guests.”

The newest release of UniFocus’ GUESTScope embraces the latest technologies available for putting critical intelligence about guests—at the fingertips of key management staff. GUESTScope also dramatically helps improve your service recovery success rate with more timely, effective feedback analytics and follow up.

“GUESTScope brings together the most dynamic and intuitive set of reporting technologies available for bubbling up critical intelligence about your guests,” said Mark Heymann, President and CEO of UniFocus. “Making a direct connection between problem incidence and how it relates to your guests’ intent to return and recommend, and its cost to your operations, can be translated into significantly enhanced revenue.

“We are pleased about our partnership with Holiday Isle Resort and Marina, and look forward to working with them to ensure they are getting the information they need to make a real difference,” added Heymann.

UniFocus’ GUESTScope utilizes customized survey questions designed to distill the most important issues surrounding the customer experience and includes these competitive advantages:

• Real-time alerts – Ensure that key staff members make faster and effective service recovery efforts.
• At Risk Revenue – Convert guest response scores into significant dollars of otherwise lost revenue.
• Problem Resolution – Quantify the revenue impact of a property’s problem resolution efforts.
• Key Opportunity Reporting – Clearly identify the issues most highly correlated to customers’ intent to return and recommend.
• Service Recovery Index – Easily ascertain how well the staff is resolving problems by type and the timeliness of response.
• Issue Analysis Reporting – Put effective corrective actions into play per frequency and type of issue.
• Communication Blog – for staff to document and share insights from the data.
• Integrated Travel Site Monitor – Integrates your open-loop and closed-loop feedback

About Holiday Isle Resort and Marina

The Holiday Isle Beach Resort and Marina is an icon of the Florida Keys, sitting on 15 oceanfront acres at mile marker 84 on the southern tip of Windley Key in Islamorada. It has 143 rooms, suites and cottages, with restaurants and bars, along a white sand beach plus an active marina and the world-famous two-story Tiki Bar. To find out more, visit www.holidayisle.com.