The Elevation Hotel and Spa in Crested Butte is delivering on its mission to provide the best experience possible for all visitors and guests. To achieve this, they have selected UniFocus’ guest satisfaction survey system, GUESTScope. The Elevation Hotel and Spa caters to a savvy clientele ranging from families and couples to business travelers. GUESTScope is providing Boxer Resorts, the company now operating the Elevation Hotel & Spa, and the management team actionable insight to improve customer satisfaction and loyalty at their upscale ski lodge by collecting and monitoring ongoing feedback from their clientele.
“Having some of the best skiing in Colorado is paramount to our success, but so is the ability to provide great service to our visitors. Customer service that meets or exceeds their expectations is what absolutely needs to happen at our “ski-in/ski-out” slope side resort property. This is something you can only achieve with both qualitative and quantitative feedback from our guests,” said Jeremy Stone, Hospitality Asset Manager for Boxer Resorts. “We have found UniFocus provides a platform that makes it easy for our guests to provide feedback. Once the feedback is captured, the results can be reviewed at a macro level, while also providing the ability to drill down and respond quickly to individual guest comments. GUESTScope will be an invaluable tool in our ongoing efforts to achieve service excellence and deliver our brand promise,” continues Stone.
Boxer Resorts now has the ability for comparatives to sister properties in their portfolio by using a combination of core service questions, along with customized questions designed specifically for this resort. With the delivery of statistically valid data via the automated survey system there is a high degree of confidence in UniFocus’ analysis and recommendations.
GUESTScope reporting enables department managers and executives to quickly understand the specific areas that need improvement and that will have the most direct impact on guest loyalty. The leadership at Elevation understands that by focusing and acting on what is most important to their guests they will ultimately drive more room nights and revenue. Further, UniFocus’ intuitive reporting provides for the identification of ongoing staff training opportunities.
“UniFocus’ unique ability to perform in an advisory role allows our expert business advisors to inform The Elevation Hotel and Spa about key opportunities to optimize performance. We offer the strategies and service for this upscale property to continue to excel, and we are proud to be their chosen partner,” says Mark Heymann, President and CEO of UniFocus.
Located at the base of Crested Butte Mountain Resort, just steps from outdoor and village pursuits, the Elevation Hotel & Spa features a modern mountain luxury experience with warm service and a relaxed pace. This distinctive ski-in/ski-out resort property effortlessly blends aspects of a cozy ski lodge with hip, urban décor and contemporary design. The public spaces invite gatherings and conversation, while each unique guest room promises relaxation and true comfort. http://www.elevationresort.com/
For Reservations, please call: 866-JOY-2SKI (866-569-2754)
