September 30, 2015, Dallas, TX. UniFocus is excited to announce its newest Loyalty partner, Benchmark Hospitality International. Benchmark has signed on for two of the organization’s loyalty services, GUESTScope™, the guest satisfaction tool, and MEETINGScope™, the meeting/event planner satisfaction solution. With robust data and reporting intrinsic to the products, such as Key Opportunities and Revenue at Risk, Benchmark recognized its value as a dynamic platform for fact-based decisions to customize its product and services. “We are delighted and honored to have such an established and prominent hospitality leader like Benchmark as a new strategic partner,” said David Phillips, Executive Vice President of Business Development at UniFocus.
According to Ellen Sinclair, Senior Vice President of Operations at Benchmark Hospitality, the customization, in fact, was the differentiator. “With UniFocus, we are excited by the product’s flexibility. In survey development and presentation it allows the guest to participate on any mobile device. In reporting, we can quickly and easily review data, identify trends, and address customer suggestions.” “Our partners are number one to us, so why should we dictate what information they see and how it looks to them? Each organization is different and has different needs. Therefore, we make sure our partners receive exactly what they want, whether that be the information itself or its appearance,” noted Mr. Phillips.
About Benchmark Hospitality International
Benchmark Hospitality International® is a recognized global leader in the management and marketing of resorts, hotels and conference centers. The company’s two distinctive portfolios of properties, Benchmark Resorts & Hotels®and Personal Luxury Resorts & Hotels®, represent the finest in guest-dedicated hospitality in unique destinations across the United States, in the Caribbean and Japan. Benchmark Conference Centers® maintain the highest standards for certification in meeting excellence. Benchmark Hospitality was launched in 1980 as an independent company and today operates worldwide from offices in The Woodlands (Houston), Texas, and regional offices in New Jersey, Washington State, Japan and Chile. For additional company information visit www.benchmarkhospitality.com. To become a fan on Facebook, visit www.facebook.com/BenchmarkResortsandHotels, or follow us on Twitter at www.twitter.com/BenchmarkHotels.
