Capture, Respond, and Improve — All From One Guest Survey Platform

Real-Time Feedback That Drives Real-Time Action

Unifocus Guest Surveys go beyond collecting star ratings — they capture real guest sentiment at every stage of the stay, trigger the right follow-up actions, and tie feedback directly to operational activity. From stayover check-ins to post-departure feedback, you’ll know exactly how guests feel, why it matters, and what to do next. 

With built-in integration to service, housekeeping, and maintenance workflows, Unifocus helps you close the loop on negative experiences and double down on what’s working. 

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What we bring to the table

We know what it takes to run a hospitality business. We do a lot of the heavy lifting–so you don’t have to.
01 Simplify complexity

Forecast, schedule, and optimize across:

  • Multiple locations and rooms
  • Multiple revenue centers
  • Weather, seasonal shifts, and events
  • Compliance requirements
  • 15-minute increments, by job and sub-job
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02 All in one place

We bring together:

  • Real-time data and AI-powered business intelligence insights
  • Efficient workflows across multiple departments
  • Best in class tools for Managers, Team Members and Management
  • Integrations with HR, payroll and PMS systems
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03 Go Mobile

From your phone and tablet:

  • Create Schedules, swap shifts and message team members
  • Clock in and out
  • Get paid and receive tips
  • Access workflows and assigned tasks
  • Give workplace feedback
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Ask the Right Questions, at the Right Time

Configurable Surveys for Every Stage of the Guest Journey

Unifocus captures feedback at every stage of the guest journey and ties it directly to what’s happening on property — so issues get addressed and satisfaction improves. 

Survey Triggers:

  • Post-stay (via PMS integration) 
  • In-stay (via mobile, QR, or kiosk) 
  • Outlet-specific (F&B, spa, housekeeping) 
  • Loyalty/member follow-ups 
  • Custom moments like early check-in or extended stay 

Survey Builder Features:

  • Conditional logic and branching 
  • Pre-set templates or brand-compliant forms 
  • Multi-language support 
  • Scaled ratings, NPS, open text, and binary questions 
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Fix Problems Before They Turn Into Bad Reviews

Real-Time Alerts for Negative Feedback

Low scores or negative keywords automatically trigger alerts to the right teams — helping hotels respond while guests are still on property or shortly after check-out. 

Alerting Capabilities:

  • Threshold-based notifications (e.g., scores under 7) 
  • Keyword flags (e.g., “dirty,” “wait,” “noisy”) 
  • Auto-routing to Service (Glitch) platform 
  • Real-time push to GMs, MODs, or department heads 
  • Visibility across teams for shared accountability 

Use Cases:

  • A low cleanliness score sends a re-clean task to housekeeping 
  • A VIP guest comment alerts leadership for personal follow-up 
  • An HVAC complaint triggers a check on the room's maintenance history 

 
Event & Group Survey

Make Feedback Actionable, Not Just Informative

Closed-Loop Integration With Operations

Unifocus connects survey responses directly to operational platforms — so problems get resolved, tracked, and learned from. 

Operational Integration Includes: 

  • Create or link to Glitch/service tickets 
  • Flag if the guest’s issue was already addressed 
  • Track re-clean or repair outcomes post-survey 
  • Share feedback with relevant team leaders for coaching 
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Turn Comments and Scores Into Strategic Insight

Sentiment Analytics and Guest Trends

With advanced analytics built in, Unifocus helps you understand not just what guests say — but what it means for your teams, standards, and performance. 

Insights Include: 

  • NPS and satisfaction scores over time 
  • Comment tagging by theme or department 
  • Keyword cloud and trend alerts 
  • Score breakdowns by day, shift, outlet, or guest type 
  • Recovery success tracking (pre- vs. post-response) 
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Understand the Guest Behind the Feedback

Guest Profile Linkage and Loyalty Integration

Survey data connects to guest profiles, giving you a deeper, operationally relevant view of each person’s experience. 

Profile Enhancements: 

  • Stay history + prior feedback 
  • Loyalty status and preferences 
  • Past Glitch/service history 
  • Sentiment trend over time 
  • Tailored recovery notes for future visits 
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Frequently Asked Questions

How do Unifocus Surveys help improve guest satisfaction?
Can Unifocus help measure employee engagement?
What are Pulse Surveys, and how are they beneficial?
What kind of reporting does Unifocus Surveys provide?
Can I use surveys to recover dissatisfied customers?
How does Unifocus help improve competitive positioning?
Are the surveys customizable?
Does the platform integrate with mobile devices?
What kind of insights can I gain about employee performance?
How does Unifocus support businesses during survey implementation?

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