Feedback That Keeps Your Group Business Growing
Event & Group Surveys
Unifocus Event & Group Surveys are designed to capture insights from group organizers and attendees — from corporate planners to wedding guests. Whether you're fine-tuning your banquet service, improving AV setups, or understanding how guestroom blocks performed, Unifocus makes it easy to get structured, actionable feedback from the people who matter most.
With built-in automation, mobile-friendly delivery, and reporting designed for both sales and operations, this survey tool helps you deliver standout experiences and show real value to future clients.
What we bring to the table
Forecast, schedule, and optimize across:
- Multiple locations and rooms
- Multiple revenue centers
- Weather, seasonal shifts, and events
- Compliance requirements
- 15-minute increments, by job and sub-job
We bring together:
- Real-time data and AI-powered business intelligence insights
- Efficient workflows across multiple departments
- Best in class tools for Managers, Team Members and Management
- Integrations with HR, payroll and PMS systems
From your phone and tablet:
- Create Schedules, swap shifts and message team members
- Clock in and out
- Get paid and receive tips
- Access workflows and assigned tasks
- Give workplace feedback
Two Audiences, One Seamless Process
Custom Surveys for Planners and Attendees
Unifocus allows you to create tailored surveys for both event organizers and their guests — each with the right level of detail.
Survey Options Include
- Post-event planner feedback
- Attendee satisfaction surveys
- Group block stay feedback (rooms, service, cleanliness)
- Specific outlet feedback (banquets, F&B, spa)
- Hybrid and virtual event feedback
Delivery Methods
- Email or SMS
- QR codes on-site
- Scheduled automation via event close or room block checkout
Connect Feedback Directly to Service Teams
Event-Level Insights With Departmental Impact
Each survey can be tagged and categorized by event type, department, or area of service — so teams get relevant, actionable insight.
Examples
- Catering scores sent to banquet leadership
- Room block issues shared with housekeeping and front desk
- AV tech or setup problems flagged for engineering
- Overall event experience tracked for sales follow-up
Use Cases
- Improve turnaround for multi-day events
- Close the loop faster on planner complaints
- Use insights to coach staff and shape training
Impress Planners With Follow-Up That Reflects Their Voice
Scorecards and Client Reporting Tools
With Unifocus, sales teams can easily share post-event summaries with planners — reinforcing value and building trust for future business.
Features Include:
- PDF or web-based event summary reports
- Graphical survey results by category
- Highlighted service wins and follow-up actions
- Optional “You Said, We Did” follow-up format
Impact:
Drives repeat bookings and builds long-term client relationships.
See the Big Picture on Group Satisfaction
Analytics and Trend Reporting Across Events
Unifocus helps event operations and sales teams understand trends across seasons, event types, and locations.
Insights Include:
- Satisfaction by event type (e.g., corporate, wedding, conference)
- Feedback by outlet or service area
- Recovery effectiveness (issue flagged vs. follow-up vs. result)
- Property comparisons across brand or region
Outcome:
Continuous improvement that lifts team performance and protects revenue.
Feedback That Feeds Every Part of the Event Lifecycle
Integration With Group Sales, Operations, and Service Workflows
Unifocus Survey connects event feedback with the teams that can act on it — and the platforms where they work.
Integrated Actions:
- Trigger Glitch/service tickets from planner complaints
- Link survey insights to post-conference debriefs
- Feed feedback into sales notes or CRM
- Log event feedback alongside labor and inventory usage for cost analysis
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One Suite. Every Solution.
Ready to Deliver Better Group Experiences — and Turn Feedback Into Growth?
Whether you're managing a luxury resort, urban hotel, or multi-brand portfolio, Unifocus adapts to your needs. Start with one module or implement the full suite — and grow from there.
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