In today's competitive and rapidly changing hospitality market, asset managers and operators face a range of challenges that can impact their profitability, from rising costs and staffing shortages to changing guest expectations and market conditions. To drive alpha and deliver above-market performance, it is essential to focus on efficiency, productivity, and profitability across the entire hotel business, from the room to the entire property.

Productivity

One key area for driving alpha is team productivity. By optimizing staff schedules and task assignments, hotels can reduce labor costs and improve operational efficiency, while ensuring that guest needs are met and brand standards are maintained. Technology plays a crucial role in enhancing team productivity, with tools such as automated scheduling and dynamic task assignment helping to optimize staff performance and improve guest satisfaction.

Efficiency

Another key area for driving alpha is operational efficiency. By focusing on process improvements and cost savings, hotels can increase their profitability while enhancing the guest experience. For example, technology such as RFID tracking and digital inventory management systems can help to streamline operations and reduce waste, while mobile apps and digital check-in systems can reduce wait times and improve guest satisfaction.

Doubling down on the implementation of housekeeping and maintenance systems that automate staff workflows is another area where hoteliers are finding great success. These systems can help to optimize staff performance, reduce the time spent on administrative tasks, and improve the accuracy of work orders. By streamlining the workflow process, staff can focus on completing tasks efficiently and effectively, resulting in improved guest satisfaction and increased profitability. In addition, automated systems can help to reduce the risk of errors and delays, leading to more efficient and productive housekeeping and maintenance operations. Ultimately, an automated workflow system can lead to greater productivity, improved staff morale, and better overall performance for the hotel.

Profitability

Ultimately, driving alpha is about taking a strategic and tactical approach to asset management, focusing on efficiency, productivity, and profitability across the entire hotel business. By embracing new technologies and innovative approaches, and leveraging the expertise of asset managers and operators, hotels can achieve above-market performance and deliver sustainable value creation over the long term.