Evaluating Hotel Guest Feedback in the Age of Online Reviews

Beware of the move toward transparency. With all of the recent press touting the importance of using online review content to evaluate a hotel’s performance, it is time to step back and not lose sight of “best practices” for assessing hotel guest attitudes. First and foremost, the most reliable way to ensure an efficient allocation of resources and an effective approach to operational improvement is to collect feedback from a statistically valid sample of guest experiences. Second, that sampling process should be maintained and consistent over time.

UniFocus Donates Guest Survey System to The Hole in the Wall Gang Camp

The Hole in the Wall Gang Camp is looking to amplify the experiences of the campers’ families through the use of UniFocus’ Survey Solutions, which will allow the Camp to gain insight from parents who attend their “Change of Pace Experience (COPE)” weekend programs to support their strategy to become a more research-based organization.  UniFocus is proud to contribute its services free of charge to support the Camp’s and community’s efforts to lift the morale of parents of seriously ill children.  GUESTScope provides the camp with the tools they need to deliver on their mission.  Through the COPE program, the Camp strives to create a unique experience for parents, while promoting key values such as safety, camaraderie, possibility, and appreciation.

Babson Executive Conference Center Maximizes Customer Experience with UniFocus Guest Satisfaction Survey

Babson Executive Conference Center (BECC) is escalating their guests’ experience with the help of UniFocus’ Survey Solutions.  With a diverse and wide-ranging customer base, BECC is committed to their brand promise of giving guests a meeting experience that defies ordinary, while delivering service that defines extraordinary.  GUESTScope provides the management teams at BECC the insight necessary to deliver their brand promise

MJS Hotels Chooses UniFocus to Achieve Superior Levels of Customer Service

UniFocus is proud to announce the expansion of our partnership with MJS Hotels to include the Majestic Mayfair Hotel, Los Angeles.  MJS is dedicated to building lifelong relationships with its team members, guests and owners by creating an environment where each guest is treated with respect and care, built on a foundation of family, extraordinary service, integrity, diversity, and open communication.  The GUESTScope system provides the knowledge necessary for executives to be strategic in their continued quest to exceed the brand’s promise. 

Skytop Selects UniFocus for Guest Satisfaction Survey for Launch into New Era

UniFocus is proud to announce our partnership with Skytop Lodge, known as the premiere luxury resort destination in the Pocono Mountains.  Skytop is now able to capture their guest’s experience and feedback immediately and accurately by upgrading from paper cards. The GUESTScope system is providing the knowledge for the executives to make educated strategic decisions for the property as they continue their history of brand excellence and guest centricity.