B Hotels and Resorts Gets Unique Insight by Choosing MEETINGScope™ from UniFocus

May 13, 2015, Dallas, TX. B Hotels & Resorts has now expanded its partnership with UniFocus to include MEETINGScope™. This fully customizable meeting planner solution will give the properties unique insight into the expectations, needs, and perceptions of the meeting/event planner. Chris Tompkins, COO of B Hotels & Resorts, says “Our brand is founded on establishing an emotional connection with every guest. That connection is totally based on someone’s feelings. Before making a decision on anything, the first question we asked ourselves is ‘What will the guest feel?’”

One of the most desirable attributes for going with MEETINGScope™ is that this platform allows our company the opportunity to ask [the] planners questions in our ‘brand language’. Additionally, the planners get to express and share their feelings in our brand language. We greatly appreciate that we can customize and change our survey questions which ultimately reinforces our brand.” According to David Phillips, EVP Business Development of UniFocus, “MEETINGScope™ has always been a successful tool in assisting organizations wanting to better gauge the needs of meeting/event planners and drive additional revenue. We are pleased that B Hotels & Resorts recognizes this value and has expanded our relationship.” 



About B Hotels and Resorts

Celebrate achievements, lifestyles and desires at B Hotels & Resorts® where we invite you to revel in self-expression hospitality, allowing you to tailor your experience how you desire it to be. Whether you are looking to B Adventurous exploring the city’s sights, sounds and scenes, or simply wish to B Indulged® with a customized spa treatment in the intimate spa suite for two, at B Hotels customized experiences meet stylish approachability for a travel experience like no other.

As a brand focused on social interaction and open-source communication, continuous engagement between guests and hotel team members allow us to create your ideal getaway in the most sought after respites.

B Signature Elements enrich the self-expression experience, differentiating each traveler’s visit from the next; leaving them feeling refreshed, energized and excited to return to the B Scene again.