Dallas, April 13, 2011 - UniFocus today announced that Wente Vineyards has selected the company’s robust MEETINGScope feedback system for its facilities. Wente Vineyards is recognized as one of California’s premier wine country destinations, featuring events, wine tasting, fine dining and championship golf.
“The number one benefit of MEETINGScope is convenience for our guests,” said Dan Carroll, Vice President, Food and Beverage Operations. “In the past we gave them a hand-written thank you card with a paper survey inside. But nowadays everyone is online, so with MEETINGScope all they need to do is open the link, quickly go through the questions and hit ’send’—best of all, there’s no more manual data entry from our side.
“UniFocus’ MEETINGScope system will help us capture better feedback about the event planner’s experience and our performance,” continued Carroll. “And the comprehensive reporting tool enables us to drill down, analyze their feedback and utilize that intelligence for staff training. We are also able to easily capture and review historical data, set goals for the operation with staff members and streamline internal communication.”
With UniFocus’ MEETINGScope, venue providers get specific information about the service experience and how they can better manage the entire meeting from initial contact to event delivery. This knowledge enables them to step up their game, earn the meeting planner’s loyalty and keep revenue from walking out the door.
“MEETINGScope is increasingly the preferred choice of venue providers for gaining invaluable intelligence about the event coordinator that can help maximize intent to return and recommend,” said Mark Heymann, President and CEO of UniFocus. “MEETINGScope helps create additional dialogue with the meeting planner throughout the sales, planning and delivery process, focusing on issues that impact value and perception.
“We are pleased about our new partnership with Wente Vineyards, and look forward to working with them to improve meetings execution and to retain their event planners,” added Heymann. “When you convert scores into repeat business, this capability fundamentally changes the whole event performance equation.”
MEETINGScope utilizes survey questions designed to distill the most critically important issues surrounding the meeting planner experience, and includes these key benefits:
- Close More Business: Meeting Planner Profile helps identify hot buttons to so that you can better understand their needs.
- Assign the Right Personnel: Staff Matrix Reporting helps you staff the right personnel with the right meeting to ensure intent to return.
- Quantify Revenue at Risk: Know the Cost of Quality by market segment and booking type—from a dashboard.
- Identify Critical Issues: Know what will impact Event Planner’s loyalty the most!
- Determine Why Business is at Risk: Easily view see event results timeline from a color-coded format by dates.
MEETINGScope enables venue providers to match the right staff with the right meetings by drawing from a database of more than 250,000 meeting-planner profiles. Additionally, rich-media online sales tools enable you to book more events business as a vital ongoing source of revenue. An integrated Action Plan Tracking System that ties directly to a Meeting Planner Response System ensures that proper service recovery occurs.
About Wente Vineyards
Founded over 125 years ago, Wente Vineyards is the country’s oldest, continuously operated family-owned winery. Today, the winery maintains its leadership role in California winegrowing under ownership and management by the Fourth and Fifth Generations of the Wente family. Blending traditional and innovative winemaking practices, the winery draws from approximately 3,000 acres of sustainably farmed Estate vineyards to create an outstanding portfolio of fine wines. Located just east of San Francisco in the historic Livermore Valley, Wente Vineyards is recognized as one of California’s premier wine country destinations, featuring wine tasting, fine dining and championship golf. To find out more, visit www.wentevineyards.com.